Sam Webb

Client Solutions Director and Mental Resiliency Expert
Los Angeles

With a career dedicated to leading innovative startups and executing bold marketing strategies, Sam has been instrumental in bringing new concepts to life and driving substantial growth in highly competitive markets. Drawing on his lived experience as the co-founder of the global mental health organization LIVIN, Sam also brings deep expertise as a Mental Resiliency Expert, helping individuals and organizations strengthen their mindset and performance.

As a key stakeholder and founding member of the first Air Locker Training gym in the U.S., Sam played a pivotal role in launching the brand from Australia to America. In addition, he co-founded and led LIVIN for a decade, transforming it from a passion project into a global apparel and education brand with eight-figure revenue streams. His hands-on experience spans across leadership, strategic partnerships, supply chain management, and digital marketing, all of which contributed to the company’s impressive growth and widespread social impact.

Sam has a proven track record in business development, operations management, team leadership, keynote speaking, and client service, all of which strengthen the long-term success of EXPERT EFFECT. Sam facilitates workshops and keynotes that empower teams to navigate challenges and thrive in high-performance environments. His TEDx talk in New York City further showcased his thought leadership in mental health and resiliency. Watch Here.

Outside of business, Sam is also a professional actor. Originally from Australia and now based in Los Angeles, Sam embraces self-care and enjoys an active lifestyle (running, boxing, and the gym), watching films, and cherishing time with his family and friends.